The Twin-Credible Appeal of Zach and Michael Zakar

In the '70s and '80s, there was a mint-flavored chewing gum commercial with the catchphrase "double your pleasure." In 2025 catchphrase applies to Zach and Michael Zakar, or the Zakar twins.

They are the hot brothers who have become very popular on social media. And since we know you're thinking it: No, they don't do anything else except pose together. Their pictures might lead you to believe otherwise, because these two know how to titillate their fans.

Michael and Zach are their first names. They identify as Middle Eastern men in America. They are queer and have always wanted to help others, especially queer youth in their culture, to realize they are not alone and that it is okay to be gay. As entrepreneurs, they promote their Habibi line of bikini briefs by posing together while wearing them. One is in the backless jock while the other is more modest, opting for full coverage. It's a steamy and suggestive campaign, but it sells underwear while at the same time toying with a taboo fantasy for those with dirty minds.