Feb 26
Gucci Marks Creative Transition with Lush Looks Recalling Eras Past
Colleen Barry READ TIME: 15 MIN.
Gone is the deep Gucci red. Here is the dark Gucci green.
The fashion house signaled its creative transition on the first day of Milan Fashion Week on Tuesday by sheathing the showroom in a plush green carpet and pleated drapery. Red was the signature color of the now-ended Sabato De Sarno era, and the color switch from red to green – both integral to the Gucci stripe logo – put a definitive line under it.
Transition Team
The design team had just 2 1/2 weeks to pull together a new collection after De Sarno's hasty departure after just two years. They've done it in less: The Alessandro Michele era launched in 2015 with just a five-day runway.